If you've used Google Analytics or any other Analytics, you might have already noticed that while the those services give you a lot of great insight on how your users are behaving on your website, they don't tell you enough. Traditional analytics can only tell you how users are clicking on links or how long they are viewing a certain page, but what about areas or text on your pages that don't have links? Perhaps there's a section on your page that users love reading about, but you are not really utilizing it well enough - which could potentially convert 50% or more users for you!
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